![]() And that Twitter’s goal is to “make sure the content adjacency matches what the brand is comfortable with. He went on to discuss the idea that all this comes down to is what content an advertiser wants their content to appear next to. “I think we’ll do a great job in addressing those concerns.” “I think Linda is going to do amazing things for Twitter, and she obviously understands where advertisers are coming from very deeply, and understands the concerns that advertisers have,” Musk responded. And it sounds like new CEO Linda Yaccarino, who only recently completed her first week on the job, now has a tough job on her hands.ĭuring the VivaTech Panel, Asmita dubey chief digital & marketing officer at L’Oreal put Musk on the spot by asking, “Now that Yaccarino, a seasoned advertiser, is on board, how will Twitter win back the trust of advertisers? Will Yaccarino be given the support and freedom to manage the situation, and if so, how?” So Twitter certainly still has huge holes to fill, especially when it comes to brand safety - which is a huge deal breaker for most advertisers. At the time, Musk said at least 20 of Twitter accounts are fake or spam accounts, but Twitters lawyers said his chosen data firms found the number to be more like 5 to 11, Insider. The app is still riddled with questionable content, short of staff and without a compelling proposition to monetize all the user engagement it undoubtedly has. Despite many large advertisers being back on the platform, at least in some capacity, it hasn’t really made any major changes to the social network itself. According to Apptopia, Twitter DAUs are currently 3.3% higher now than they were last October.īut Twitter is still very far down a really rocky road. Musk also said that the social media platform is seeing “all time highs” when it comes to usage nowadays. It’s not all doom and gloom over at Twitter. ![]() ad revenue reached $88 million, but was still down 59% from 2022, The New York Times reported. Musk has repeatedly used those tactics at. For the five weeks from April 1 to first week of May 2023, Twitter’s U.S. What Elon Musk Is Doing to Twitter Is What He Did at Tesla and SpaceX Firing people. Otherwise, Twitter’s ad revenue wouldn’t have fallen so low in recent months. While these advertisers are back advertising on Twitter, the likelihood is they’re not spending anywhere near the levels they were before.
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